ChipsAway (AshBruch) Ltd – Bedfordshire
How do you cope when your business grows so rapidly in its first two years, that you need to invest heavily in all resources (plant, machinery, materials, staff) to keep pace with and support increased growth?
That's when ChipsAway (AshBruch) Ltd called in Transforming Potential.
The constant drive for new business to maintain their position as the biggest ChipsAway franchise in the UK was absorbing too much money and management time.
Every advertising medium was being used but with less and less effect.
And what of the 3000 strong database of satisfied customers?
Word Of Mouth was now the biggest introducer of new sales, but how much expenditure of time, effort or money was there on this most valuable of customer sources?
Our solution?
Transforming Potential immediately built a Marketing Plan which
- Attacked the existing customer base to drive referral programmes
- Identified seasonal downturns and created programmes to fill the gaps
- Identified advertising that worked and cut the annual media bill by over 70%
- Built a suite of reusable mailing approaches geared to different populations
- Expanded ChipsAway's client base to embrace commercial and residential work
- Addressed the issue of building proportionately greater profits from a growing turnover
- Enhanced quality standards whilst also improving productivity.
After twelve months we are now adding to and refining those activities - but now fully controlled by the company's own management.
Transforming Potential's short term objective and long term legacy is always to create, build and then hand over that control.
Start Now!
Revive your dreams and really start to live them contact us for a FREE two hour consultation - and we'll show you how to transform and realise your true potential.
