John Eastaff (Builders’ Merchants) Ltd – Sandy, Beds
Long established firms with a steady track record and an excellent reputation are no more immune to downturns in business performance then any others.
And if the downturn comes from enforced relocation allied to growing competition from large multinationals with huge buying power, it's hard to see a few years ahead when your prosperity rests on the previous one hundred years.
So Transforming Potential's first act was to distil the essence of those hundred plus years and make them appropriate to the 21st century.
The launch of the Eastaff website www.john-eastaff.co.uk was a massive step forward and it's announcement to customers past, present and prospective was a hugely successful exercise.
PR exposure in local press, TV (including a full two and a half minute article on Look East), and the development of a Local Traders directory on the site all helped to increase turnover by 20%+ after only three months - performance maintained ever since.
Eastaff's is now part of the Build Base Group, a move which will retain the sense of history and local caring service but which will provide all their customers with the benefit of economies of scale that come from being part of a larger group.
Nomination for "Builders Merchant Website Of The Year" award at the Builders' Merchants industry's annual bash in November 2005 was simply an added bonus!
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