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Go Large?

27th Oct 2005

When McDonalds ask you to "Go Large" and charge an extra 30p for the privilege there is little or no extra overhead involved - almost all of that 30p goes to the bottom line.

That's less than 8% on the product price - and probably around 20% increase in profit.

What opportunities does your firm have to "Go Large"? Everyone has one. We'll help you find yours!