Transforming Potential

I'm terribly sorry if you've recently invested in an expensive franking and/or labelling machine but... wherever possible hand write envelopes addressed to customers and always use a stamp (1st Class every time - the only exception is if there is a commemorative issue out so it's difficult to spot the difference between 1st and 2nd class!).

Even with a larger mailout, spend the time (or money on a temp) - customer response can be more than doubled this way.

So often we create wonderful marketing messages and then put little effort into making sure they are read.